Camden Fringe

2nd - 29th August 2021

Take Part

We are open for applications from the 1st of March.

Due to the uncertainty over lockdown easing in England we are not yet setting a deadline for applications but we imagine this will be around mid-June. Venues could get booked up early, so we recommend applying as soon as possible.

Applications and submission of marketing information will be processed through eventotron.com.

The Basics

The Camden Fringe take place for 4 weeks. In 2021 the festival will run from Monday 2nd August to Sunday 29th August. All performances must take place within these dates.

There is a minimum charge of £5 per ticket (we don't do free shows) and a cap of £15 per ticket.

It is free to apply but there is a charge for participating as part of the Camden Fringe.

The Camden Fringe will produce an online, downloadable brochure to list each show individually and provide marketing support for the festival as a whole. Tickets for all shows will be sold in advance via this website. The Camden Fringe takes a cut of 5% of all tickets sold through our site.

Applications

To apply to the Camden Fringe you need to create a simple account on Eventotron for your show and then select our festival to apply to.

You'll need to fill in further information about event and select which venues you'd like to apply to.

You can apply to up to 6 venues via Eventotron. Please try and pick those that are most appropriate for your show - pay attention to the size of performance space, the equipment and the type style of show that the venue specialises in.

Each venue programmes their own event and sets their own deals and hire rates. Be proactive about chasing up the venue(s) you are interested in.

You can also seek out your own space to perform in within the borough of Camden. We are happy to include non-theatre venues or outdoor spaces that can be utilized for performances. Email us to let us know if you are planning to do this.

Costs

The participation fees for taking part in the 2021 Camden Fringe are:

£99 – Standard Inclusion in Camden Fringe press and promotion, on the website and a standard (1/6 of a page) listing and image in the downloadable brochure.

£150 – Enhanced Inclusion in Camden Fringe press and promotion, on the website and a double sized (1/3 of a page) listing and image in the downloadable brochure.

£200 – Half Page Inclusion in Camden Fringe press and promotion, on the website and a half page listing and image in the downloadable brochure.

£300 – Full Page Inclusion in Camden Fringe press and promotion, on the website and a full page listing and image in the downloadable brochure.

We charge £30 for each additional venue if you decide to perform at multiple venues.

Your venue will charge you either a straight hire fee, a box office split or a guarantee against a split (this is separate from the Camden Fringe participation fee detailed above.) The cost will be dependent upon the venue you choose, the time of day you perform and the length of your run. Make sure you understand the deal you have been offered.

The Camden Fringe takes a cut of 5% of all tickets sold through our box office.

Promoting your show

We recommend thinking about your marketing early, so it’s not forgotten about in the midst of rehearsal and production work. The deadline for this is to be confirmed, but is likely to be in June.

Being part of the Camden Fringe doesn't automatically sell you tickets. We can't guarantee you an audience for your show - it's up to you to market and promote it, as you know better than anyone else what it is that makes your show brilliant and unique.

We will provide you with plenty of advice on the best way to do this, but be aware now that there aren't any sneaky shortcuts to success: you will have to work hard. There will be many other shows taking place in the Camden Fringe for audiences to choose from and your show needs to stand-out.

Our online brochure will be made available in late June. We will make a press list available to participants, so you can try to get some online reviews or press coverage for your piece. You’ll be able to monitor your own ticket sales through Eventotron.