A musical comedy with cult religious leaders at the helm that’s fresher than the organic aisle and funnier than an unhelpful checkout assistant.

Following successful runs at Brighton Fringe 2024, Faversham Fringe and Leicester Comedy Festival 2025, ’SUPERMARKETISM!’ is back with a trolley full of laughs. A dance music-themed comedy that ventures deep into the absurdities of the British supermarket. Think songs and sketches about intergalactic subway sandwiches, spaghetti meets mindfulness, and the dark reality of meal deals.

Come and shop in the musical comedy aisle!

Touring music and sketch comedy duo Virgo and Dearlove perform a host of character sketches and belting soulful music that tackle the supermarket from multiple angles with religious-like fervour, reflecting the insanity of being ordered around by a self-checkout till. Comparisons drawn by audience reviews have ranged from: Flight of the Conchords to The Mighty Boosh and Meatloaf.